PROJECT OVERVIEW

Velvet Beale

Tucked beside the Colosseum at Caesars Palace, Velvet Beale is an elevated, luxury museum where vintage guitars and rock n’ roll live on in neon red and rich velvet. This immersive environment seduces the senses with cinematic visuals, enticing soundscapes and relics of artistry. Velvet Beale showcases more than the guitar, it’s the feeling.


DELIVERABLES

Visual Identity, Product & Packaging, Experiential Design & Collateral


Student Project

This is student work completed in pursuit of a masters degree. This is not an authentic brand. 

TYPE

Velvet Beale Neon Sign
Velvet Beale Video Wall
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